How to build a professional persona

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What is a Professional Persona ?

There are various times when we look up to someone and idealize the way they carry themselves in the workplace and we are impressed as to how they are able to pull up such a great professional persona. One such personality is Jignesh Barasara. Apart from being a great business entrepreneur, he is also a man of a great professional persona. He is a mentor for many young and budding entrepreneurs.

As per Jignesh Barasara, professional persona plays an indispensable role in being a successful entrepreneur. It can be defined as a way that reflects your best personality to your customers and clients. It helps you to cultivate opportunity even in the worst times. Having a professional persona has always been important, but it has become more important in the modern day marketing era. A lot of it comes from your personal qualities and abilities.

How to build one ?

Professional persona revolves around a specific goal. So, the prerequisite for creating a persona is to create a goal first and then develop a persona that contributes towards achieving that goal. Having a professional persona is vital for every kind of business from offline to online. As per Jignesh Barasara, being a successful entrepreneur comes a great deal from having a great professional persona and here are some vital steps to build the same.

Determine your goal:-

This is very important before you start your journey towards building a professional persona. It’s as essential as food is to a living being. Without a certain goal, your persona will stand nowhere. Gola determination is your ticket to the destination called persona. Your goal will help you identify your customers, which will tell you what they need , what kind of service and products they attract. Hence, if you are able to determine a goal and stick to it, it can take you to great heights and help you achieve an outstanding professional persona.

Gather Data:-

Once you are done with the prerequisite of determining the goal, the first step is gathering data. And when it comes to gathering data what better can help you than the social media platforms such as twitter, facebook, linkedin, you tube etc. These social media platforms have amazing features that can help you build a great professional persona both for yourself and your brand. For eg:- Twitter has demographic tab, lifestyle tab, the consumer behaviour tab and exploring these will give you huge learnings, and inputs around which you can build your professional persona. Facebook insights have people report, post report, like report. These can tell you a lot of powerful stuff.

Write your persona:-

It may sound a bit weird at first, but writing down the traits that will help you build a great professional persona will actually help you develop them. This practice will keep you focused only about those goals that are actually helpful in both short and long term run. The greater the development of the traits are, the better and stronger is the professional persona.