Use of social media is increasing day by day what with more and more people having access to smart phones and the internet. This is shows it has a huge impact on different groups of people as it is used by the companies to promote their products via digital marketing and for some ventures it has become the preferred mode of advertising for their products and services feels Jignesh Barasara.
There are many pluses in the favor or opting this kind of media too. among the many you can pin point a few like you can target our ads to a particular group, the ads get a personal touch, the method is cost effective and so on.
This way of advertising is on the rise as more and more people are able to relate to these and businesses are able to get more out of such ads. There is more conversion and also the business ventures know about the specific audience and can cater to their needs with ease. This helps in building trust on the part of the customers and thus leads to build more customers and hence boost business and profitability.
When the customers start putting the trust on a brand or product the company making these have to live up to their standard. Then these companies have to raise their bar to satisfy the customers or face the risk of losing them which they cannot. Thus in the process they make better products and offer better services to the audience. This benefits everyone who is related to the business.
Social media thus plays a bigger role in the promotion of business as well as in improving the standards of the businesses. Thus the customers can lay hands on better services and products. On the whole you can expect more development with such a process in place.
In case a company that does not live up to the standards in offering quality products and service as per its promise people these days do not hesitate to troll the company on the same social media that was used to promote the product. So you can see the social media has a great impact in the business world today. It can bring in both positive and negative reactions from the people.
So to keep up the positivity the companies need to improve their services and in case of any wrong doing these companies may have to rectify their actions and also offer compensation along with an apology. Taking such a step may help them to salvage the lost reputation to some extent and garner a few customers in the process too.
So you can see in today’s age the impact of social media is huge and no one can ignore it.